Why you need to find a niche market

If you look up "niche marketing" online, you’ll find a LOT of marketing "gurus" who will tell you that a niche market is one that has been overlooked by every other business owner on the planet.  They’ll tell you that finding one of these secrete niche markets is your key to success and wealth.  Just find keywords that no one else is using and VIOLA!

Unfortunately, life just doesn’t work like that.

Lucrative niche markets are those where the audience’s needs are concentrated.  The internet allows us to focus on these ultra specific needs.  For example, if you have a product or service that appeals to the owners of Cocker Spaniels, the internet allows you the opportunity to target PRECISELY these dog owners. 

Of course, you could choose to target ALL dog owners, but if your product appeals primarily to the owners of Spaniels (Cocker Spaniels in particular), then you’ll probably find success in focusing your message on Cocker Spaniels.

Contrary to popular thinking on the net, it’s not neccesary that you be the only one TALKING to Cocker Spaniel owners.  What is important is that you TIGHTLY TARGET your message to owners of Cocker Spaniels. 

In other words, the key isn’t finding keywords that no one else is targeting, rather you choose a specific market and alter your offering to fit that target’s needs PRECISELY! 

 

 

Posted by Kathy | Filed Under Marketing, Niche Marketing 

Comments

Got something to say? Let the link love flow!

After 10 comments, comment links are followed (nofollow removed)

Please read my comments policy





  • Best Blog Marketing Ebook
    Currently in Beta Testing:

    Everything You Need to Know About Business Blogging

    PLUS

    The 8 Week Blog Power Launch

    This step by step guide will take you from "I don't know nothing "bout blogging" to blogging pro in just 8 short weeks!


    Developed as a result of working with literally hundreds of blogs.


    These are not lessons on the "mechanics" of blogging... but rather a step by step course which covers essential blogging tools PLUS how to develop a blogging STRATEGY to create a successful blog.


    So far, one beta participant has seen blog traffic double and the blog's Alexa has dropped in half after just four weeks!


    Sign up below and  not only will you be notified when the typos are corrected and some of the concepts are clarified - but you'll also save 50% off the list price!
    Name
    Email


  • Archives

  • My Zimbio
    Top Stories