There’s a formula which is used by marketing professionals to illustrate the three basic elements which contribute to marketing and advertising success. That successful formula breaks down successful marketing strategies into three basic components.
Formula for Marketing Strategies Success #1:
Make sure your marketing message gets to the right people.
This strategic step accounts for a full 60% of the Formula for Marketing Success. Getting your marketing message in front of the people who want and need your services is the foundation for marketing success. A great message delivered to the wrong audience is doomed to failure.
If you’re targeting businesses, use this reference to define your target market: SIC Division Structure
If you’re targeting consumers, pick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
Formula for Marketing Strategies Success #2:
Make sure your marketing message offers the right message to the right people.
Once you’ve got your message in front of the right people, make sure your message makes people want to respond. Do this by speaking directly to their GDP: Goals, Desires and Problems.
Making sure you ask for action and create a message that speaks to your audience’s goals, desires and problems and then ASKS for action is the second most important key in creating a successful marketing strategy.
This strategic step accounts for 30% of the Formula for Marketing Success.
Formula for Marketing Strategies Success #3:
Make sure your marketing message looks the part.
This strategic step accounts for 10% of the Formula for Marketing Success… however it’s where many marketing amateurs spend MOST of their time and effort.
Think of the “creative” or artwork in the same way you’d link of a box in which you’d present a fine piece of jewelry. A fine piece of jewelry in a brown paper bag is still a welcomed gift… but one presented in a padded velvet box with elegant gold embossed lettering makes a much better presentation.
There you have it. A three step formula for Marketing Strategies Success.
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