http://ezmarketingtool.com Easy Marketing Tools for your Small Business Tue, 19 Aug 2008 14:09:28 +0000 http://backend.userland.com/rss092 en This post was inspired by Daniel Scocco over at Daily Blog Tips!  If you've got your own blog, you've got until Friday August 15th to create your own "what is a blog" post and enter your blog in the contest! Unless you've been living under a rock for the past few ... http://ezmarketingtool.com/blog/what-is-a-blog/ According to the superstitious in China, today is a VERY lucky day.  See, over in China, the number 8 is considered the luckiest number of all and since today's date is 08-08-08, well, the superstitious are lauding this day as the luckiest day of the year. I won't deny that luck ... http://ezmarketingtool.com/blog/the-harder-you-work-the-luckier-you-get/ First, let's get something straight... marketing is merely the act of communicating with prospective customers about the solution your business offers. Effective communication skills are at the HEART of great marketing campaigns. The purpose of your business is NOT to make money. Making money is just a happy side ... http://ezmarketingtool.com/blog/internet-marketing-with-blogs/ If the 1st Commandment of Blogging is Maintain Control of your blog, then the 2nd Commandment of blogging should be: Using the right keywords in your blog post title can make or break your blog. Many bloggers seem to forget that their blog is built out of words... and the most frequently ... http://ezmarketingtool.com/blog/wordpress-plugin-keyword-research/ Over the years, my life has been made a living hell by clients who insisted upon perfection in their websites. It's one of the reasons I joyfully made the switch from static HTML websites to self hosted Wordpress blogs. See, in the past, the client would send me a file, ... http://ezmarketingtool.com/blog/who-says-a-typo-is-a-bad-thing/ You've heard the hype - that blogs are the best way to market your business online.  Your blog can be, and SHOULD be the most powerful marketing tool in your marketing arsenal.   However, many companies are learning the hard way that there is the right way to run a blog... ... http://ezmarketingtool.com/blgo_marketing_faq/commandments-of-blogging/ Blogs can be a GREAT marketing tool for your business when used properly. One of the key elements to blogging success is to view each post as a part of the "whole" that is your blog. Each post is a building block, a structural element of your blog ... http://ezmarketingtool.com/blog/blog-diagnostic-tool-keywords-blog/ I'm a blog pusher by trade. As such, it's expected that I would know how to do basic things like correctly formatting my posts and setting up my RSS feed so it works. If you saw I couldn't do that on my blogs, you'd have GREAT reason to ... http://ezmarketingtool.com/blog/blogs-in-action/which-blog-experts-you-lfollow/ Blogs are communication tools, pure and simple.  A blog allows you to easily communicate with a large audience and to build a relationship with potential clients/customers. One very successful blogger is David Airey.  He launched his blog to promote his graphic design practice and he offers tips to other graphic design ... http://ezmarketingtool.com/blog/blogging-success-secret-sharing/ The word of the day over at Dictionary.com is Cockaigne (\kah-KAYN\).  It's a noun and it means an imaginary land of ease and luxury. A lot of my web development clients come to me with the idea that the internet is a Cockaigne for marketing and advertising.  Business owners imagine that ... http://ezmarketingtool.com/blog/an-imaginary-land-of-ease-and-luxury/