Marketing Strategies Success Formula
There’s a formula which is used by marketing professionals to illustrate the three basic elements which contribute to marketing and advertising success. That successful formula breaks down successful marketing strategies into three basic components.
Formula for Marketing Strategies Success #1:
Make sure your marketing message gets to the right people.
This strategic step accounts for a full 60% of the Formula for Marketing Success. Getting your marketing message in front of the people who want and need your services is the foundation for marketing success. A great message delivered to the wrong audience is doomed to failure.
If you’re targeting businesses, use this reference to define your target market: SIC Division Structure
If you’re targeting consumers, pick up a copy of Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
Formula for Marketing Strategies Success #2:
Make sure your marketing message offers the right message to the right people.
Once you’ve got your message in front of the right people, make sure your message makes people want to respond. Do this by speaking directly to their GDP: Goals, Desires and Problems.
Making sure you ask for action and create a message that speaks to your audience’s goals, desires and problems and then ASKS for action is the second most important key in creating a successful marketing strategy.
This strategic step accounts for 30% of the Formula for Marketing Success.
Formula for Marketing Strategies Success #3:
Make sure your marketing message looks the part.
This strategic step accounts for 10% of the Formula for Marketing Success… however it’s where many marketing amateurs spend MOST of their time and effort.
Think of the “creative” or artwork in the same way you’d link of a box in which you’d present a fine piece of jewelry. A fine piece of jewelry in a brown paper bag is still a welcomed gift… but one presented in a padded velvet box with elegant gold embossed lettering makes a much better presentation.
There you have it. A three step formula for Marketing Strategies Success.
Why you need to find a niche market
If you look up "niche marketing" online, you’ll find a LOT of marketing "gurus" who will tell you that a niche market is one that has been overlooked by every other business owner on the planet. They’ll tell you that finding one of these secrete niche markets is your key to success and wealth. Just find keywords that no one else is using and VIOLA!
Unfortunately, life just doesn’t work like that.
Lucrative niche markets are those where the audience’s needs are concentrated. The internet allows us to focus on these ultra specific needs. For example, if you have a product or service that appeals to the owners of Cocker Spaniels, the internet allows you the opportunity to target PRECISELY these dog owners.
Of course, you could choose to target ALL dog owners, but if your product appeals primarily to the owners of Spaniels (Cocker Spaniels in particular), then you’ll probably find success in focusing your message on Cocker Spaniels.
Contrary to popular thinking on the net, it’s not neccesary that you be the only one TALKING to Cocker Spaniel owners. What is important is that you TIGHTLY TARGET your message to owners of Cocker Spaniels.
In other words, the key isn’t finding keywords that no one else is targeting, rather you choose a specific market and alter your offering to fit that target’s needs PRECISELY!
-
EZ Marketing Tool Wordle
-
Small Business Marketing Success Online
Get your copy of
Keys to Small Business
Marketing Success
When you sign up for
Keys to Website Success -
