There’s a lot of buzz going on these days about “business blogs”. You may have heard that business blogs are “better” than traditional business web sites.
What many people don’t know is that you can’t tell a blog web site by just looking at it. As a matter of fact, some blog sites do an AMAZING job of ‘imitating’ a traditional HTML web site. Chances are that you’ve visited business blogs without knowing it.
If you can’t tell at first glance which sites are blog sites and which sites aren’t, then why oh why are blog sites so great?
One of the reasons that business blogs are so much better than traditional business websites is that they’re easy for the blog owner to update. You don’t need an IT professional to make changes to your blog website.
An essential key to a successful web presence is fresh content. Ever visited a website and saw horribly outdated content? Outdated content makes a HORRIBLE first impression.
However, in addition to being easy to update, blogs are also naturally “search engine friendly”. That means when you post great new content to your blog, the search engines are more likely to find it. When they find it and index it… people who are searching for the answers you provide in your coaching practice will find your posts or articles. They find your articles, they read your articles and if you’re lucky, they’ll link to those articles. Before you know it… VIOLA! You’ve got traffic coming to your website.
If already have a traditional business web site and you’ve been struggling to increase visitor traffic to your web site via the traditional methods, after a few months of blogging you may be tempted to proclaim that blogs are a source of MARKETING MAGIC.
They aren’t. You still have to put forth effort…. but to paint a word picture for you…
Launching your traditional business web site is like riding a bicycle up a steep hill. Meanwhile, using your blog to attract visitors to your web presence is like riding a motor scooter up that same steep hill.
If you’ve been doing the following to promote your traditional, static business web site, then you’re going to LOVE what a blog can do for your business’ online presence.
- If you’ve been writing and posting articles on other sites…
- If you’ve been purchasing Ad Word campaigns trying to attract traffic
- If you’ve been trying to swap links with other web site owners with no success
Then you will be pleasantly surprised when you begin engaging in the very rewarding act of blogging for your business.
