Who Says a Typo is a Bad Thing

Over the years, my life has been made a living hell by clients who insisted upon perfection in their websites. It’s one of the reasons I joyfully made the switch from static HTML websites to self hosted Wordpress blogs.

See, in the past, the client would send me a file, usually a Word document. So, I would strip the code, then copy and paste their words into the static HTML template. (I copy and paste because I’m not anyone’s ideal secretary!) Then, the client would begin proofreading their work which would turn into revision after revision of the original content.

Well, about 6 weeks ago, I was researching keywords using Wordze for the keyword business. I was looking for search terms around which to write blog posts.

In the course of that search, I found a promising keyword. The search volume was high as was the KEI (Keyword Effectiveness Index) for the term plus size business suits . When I checked for the domain name, it turns out that plussizebusinesssuits.net was available.

I am a big fan of Courtney Tuttle and at that moment, I decided to engage in a Keyword Sniping experiment.

I registered the domain name and in my haste to post content to the site, I ended up creating a couple of links for plussizebusinesssuites.net instead of suits.

Today, 6 weeks later, the site is #103 on the Google Hit Parade for plus size business suits… and is #6 for plus size business suites. The thing is, the site is getting nice traffic as the result of that typo.

So who says a typo is a bad thing? In the case of the site above, it’s providing the BULK of the traffic for a very, very new site.

What’s even more amazing is how quickly that site is raking in the Adsense revenue.  It’s my first attempt at a market outside of dogs or internet marketing.  Turns out, there are a lot of ladies out there who don’t fit the NY fashion elite’s ideal body type who are searching for answers on the internet.  Right now, I’m reaching the ones with typing skills similar to mine with this site.