According to the superstitious in China, today is a VERY lucky day. See, over in China, the number 8 is considered the luckiest number of all and since today’s date is 08-08-08, well, the superstitious are lauding this day as the luckiest day of the year.
I won’t deny that luck has its part in any success story, however luck alone isn’t enough. Not by a long shot.
In the past month, I’ve had a couple of clients who “got lucky” and have been contacted by national media. As a result, they are going to have their 15 minutes of fame in the near future, and I’m thrilled for them! One is scheduled for an NPR feature in November meanwhile another is preparing for the taping of her segment on a nationally televised series which airs on a popular cable station. Yet another is in the hunt to land a five figure contract as a result of her blog.
In my opinion, the last example is the most exciting. See, a lot of people are seeking their moment in the limelight. While I’m thrilled with my clients who have been “discovered” by the national media, if they don’t have the right marketing tools in place, they won’t be able to parlay that national exposure into business success.
Recently, I had a woman contact me who had landed a shot as a featured expert on one of the cable news networks. She was convinced that this was going be the launching point for her service based business. She contacted me because she was frustrated that she hadn’t gotten a single contact as a result of the exposure. Our contact actually began by her asking me to “fix” her contact button on her website.
Her contact link WAS working on her website - but not much else was. She didn’t have any way to capture contact information from interested visitors. Her site didn’t feature an RSS feed or a newsletter sign up. This woman had GREAT luck in landing the role of “expert” on a national cable news network… but because she hadn’t done the work before hand, the exposure did nothing for her business.
Maybe you’re trudging along - you’re blogging and it seems no one is paying any attention. Your Alexa ranking is in the 3 Million range, your RSS subscriber number is less than 100 and you’re wondering if this is worth it.
First, establish the goals you have for your blog. Is it to promote your business? Is it to promote yourself?
Second, make sure you have the essentials in place. A newsletter sign up is essential. Less than 10% of internet users even KNOW what RSS feeds are, let alone know how to use them.
Third, keep on keeping on. Remember, it takes 3 years to ESTABLISH a blog. I’ve created an 8 Week Blog Power Launch to teach you the essentials, but nothing is going to replace the hard work of posting 3 times a week come hell or highwater.
Keep working hard so when you get lucky, you’ll be ready to reap the rewards!
{ 0 comments… add one now }