Imagine a social news service where millions of users (who are already using other products and services such as free email or search) are given the opportunity to participate in social news networking.
That’s the story behind Yahoo Buzz. Yahoo is offering it’s millions of users the opportunity to vote on which stories deserve the limelight. Think Digg on a much, much larger scale.
According to Darren Rowse over at Problogger.net in his post The Buzz about Yahoo Buzz:
Sites that have been to the front page of Yahoo have reported more traffic than they’ve ever seen before – even when they are just on the front page for an hour.
ReadWriteWeb reports that Yahoo Buzz is a Game Changer for Social Media; And Spells Trouble for Digg! It appears that Yahoo Buzz is Digg for the technnically challenged. Unlike Digg, Yahoo Buzz isn’t targeting the tech savvy crowd but rather has direct ties to the technically challenged. Richard MacManus reports in the post above:
Digg’s own users won’t abandon digg for Buzz, that isn’t the issue here. But this looks to be a case of the social media pie getting bigger… much bigger! Social news is going mainstream. This is potentially great for niche blogs, when Buzz opens up for all. It’s certainly great news for Yahoo.com readers, because they’ll be exposed to a whole new world of quality, fast blog content. But it’s bad news for digg, whose aspirations to go mainstream are looking increasingly fragile.
A while back, I asked my father, a serial entrepreneur his “secret to success”. He replied, “I just stole other people’s ideas and did it better.”
That appears to be what Yahoo has done. They took Digg’s idea and brought the concept to their large base of users. Your free yahoo email account makes you a potential Buzz user.
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Since they already have the members they can really make it big. Just as their personals and other groups are successful because of the sheer number of people who are in the Yahoo network.
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