Technorati is your blog’s best friend.

Dane Carlson has created a great app that takes your Technorati ranking and uses it to tell you what the "street value" of your blog may be.

If you fill in this blog’s URL, you’ll see it’s worth NOTHING.  Why?  Because it’s not listed at Technorati.

Understand that Technorati is like the Google of blog search.  It’s truly the GOLD STANDARD by which your blog will be judged.  The thing is, it’s possible to have a GREAT Technorati rating while your Google Page Rank is STILL in the toilet.  If your site is new, then EXPECT Google to ignore it for at least a year.

Meanwhile, Technorati will begin indexing your blog and keeping track of incoming links LONG before the Google bot acknowledges your blog’s existence.

If you focus on building your Technorati ranking, you’ll find you’re seeing benefits in Google as well. 

Posted by Kathy | Filed Under Blogs As Marketing Tools 

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