Every blog needs a foundation and the way you build that blogging foundation is through the use of "pillar" articles.
Great pillar articles are usually very informative, tightly targeted and are often the response to frequently asked questions.
They usually begin with such titles as:
10 tips to…..
7 things you need to know about…..
5 ways [blank] will change [blank]
How to [blank]
Fill in the blanks with topics your potential customers or partners need to know or would find interesting.
Sort through your outgoing email box to find emails you’ve sent to clients and use those to create these pivotal blog entries.
Then, as you create these pillar articles, keep your desired keywords in mind.
These pillar articles will provide a foundation for your blog. If you’re planning ahead, create a pillar article for each category you set up on the blog.
Pillar articles are so important, you may want to hire a ghost writer to prepare these essential foundation pieces for you. You’ll find that well written pillar articles will become your most popular posts on your blog.
Be careful. Pillar articles can become tools to create an avalanche of traffic for your blog, especially when focused upon essential keywords for your business.
