Matt McGee has a great column on Search Engine Land Small is Beautiful column, where he focuses upon small businesses who are successfully using the internet to market their businesses.
He also posted “outtakes” from the article about local small business success on the web on his own blog and it makes for interesting reading. In a nutshell, John Tuggle created some video tutorials on guitar lessons and posted them on YouTube. One thing led to another and suddenly, John found his videos featured on the Gibson. Matt points out in the article above how such a link serves to help John Tuggles web presence not only with the search engine bots, but with the human visitors as well.
John also shares in the article how important it is to “just do it” when it comes to promoting your business via your blog on the web. The difference between “good enough” and “perfect” often means the difference between getting it done and off your plate or struggling with a project forever!
