Mistakes many new bloggers make

A blog is a powerful marketing tool, however many "beginning" bloggers start blogging because they want to "get rich quick".

In an attempt to "cash in quickly" many new bloggers focus more on pushing products than creating meaningful content.  Combine that with a plethora of Google Adsense ads, and you’ll end up with a blog that most visitors will run from instead of reading.

Hock over at the Marketing Tools Review offers this great advice:

If you want to stand out amongst the thousands of internet marketing blogs out there, make sure you offer something useful and unique. In the beginning, it’s better to start off without ads. Just focus on good content. Don’t even worry about monetization until later.

Great advice. 

One of the great things about a self hosted word press blog is you can change the theme quite effortlessly.  My first attempt at blogging has been very successful.  Beyond Niche Marketing began life with a self created theme.  I then moved on to another theme as I built my audience.  Finally, once I had achieved a respectable audience and was drawing nearly 10,000 visitors per month, I applied the Semilogic theme to the blog which allowed me to manage a Google Adsense campaign.

Because I didn’t start out with lots of Adsense ads, I built a large volume of traffic to the site before I tried to monetize it.  It took a year and over 100 posts to begin generating the kind of traffic that makes Adsense a viable way to monetize the blog.

Begin by focusing on creating great content.  Then, begin focusing upon building links.  Once those are in place, then you can consider adding Adsense to the mix.

Posted by Kathy | Filed Under Blog Basics, Blogs As Marketing Tools 

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