How Should You Start a Blog Post

It’s no secret that I adore blogs as marketing tools, but sometimes the hardest part of blogging is knowing where to start. I frequently have clients ask how should you start a blog post… and they’re not talking about the mechanics of blogging.

How should you start a blog post is actually a GREAT question… and you might be surprised at the answer. You should start a blog post by thinking about your blog’s reader… your target audience.

What information do your readers want to know?

(Hint, in order to do this, you need to know who your target audience is. If you’re a business owner and you need help with this, pick up the book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.)

Once you know who your target audience is and what information your readers want to know.. then you need to find out what keywords they’re using to find that information.

There are lots of free tools which you can use to find keywords… but the figures vary widely and most importantly, the free tools don’t show you subtle variations of keywords.

For example, I have a client who is selling a dog product. Various free keyword tools gave her widely varying figures. One said there were 600 searches being done daily… one said 1200 searches monthly… yet another showed 25 searches monthly.

WHICH ONE DO YOU BELIEVE?

There is a tool that allows you to “see” inside your target blog audience’s mind… it’s called Wordze.

Wordze gives you the INSIDE SCOOP on keywords being used by REAL people. It tells you where people are located who are searching those keywords. It tells you the sites that already dominate those keywords… and lets you see the opportunities within.

If you go straight to Wordze… you’ll pay $45 per month for this service. But, if you use the link above you’ll get a special discount for readers of this blog and you’ll only pay $35 per month.

Start your blog post by researching keywords. Find out the words your target audience is using to find information just like you’re offering.

Blogs are great easy marketing tools for any business. You’ll increase the power and efficiency of your blog by targeting the right keywords for your blog post.