Fast Company has provided a transcript of Mark Cuban’s closing keynote speech at the 2007 Blog World Expo. Included in the transcript is the reason Mark Cuban decided to launch his blog:
I started my blog in 2004 because I did an interview with the Dallas Morning News about the Dallas Mavericks. I expected to see a write up that equated with the conversation. What was written was different than the email exchange. I decided it was time to start a blog. I put up a link to the article and then put up the email exchange. The response was amazing and was an accelerator for me to start blogging.
All of a sudden they realized they weren’t in charge of me. They had to realize they had to pay attention to people. Blogging isn’t just about people getting things off their chest, it’s a way for ideas and the truth to come out.
Mark has since used his blog for fun (to pimp for votes on Dancing with the Stars) and for more serious fodder (An Open Facebook API vs Google OpenSocial for example). However, Cuban is quick to point out that the content you post to your blog is there FOREVER! When he hires someone, he Googles them first. It may feel GREAT to get a rant off your chest, but at the end of the day, what you write is there FOREVER.
Somce people are blogging in hopes of generating $$$$. Others are blogging in hopes of achieving fame. However, keep in mind that you are documenting your thoughts for posterity. If you’re an independent service professional who is selling his/her expertise in exchange for $$$, blogs are a great marketing tool. They allow you to showcase your expertise to inspire confidence amongst your potential customers.
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Beauty Product Blog 01.08.08 at 7:18 am
You are so right about blogs being great marketing tools! I had several e-commerce sites which were doing well in the search engines hovering around the bottom of page 1 or top of page 2 in searches. I started blogging just a couple of times per week regarding our topic and now I have the top 2 slots in each search. Both the home page and sub-page are ranked and sales are way up as a result.
So blog on everyone!!
TigerTom 02.08.08 at 5:59 pm
“… but at the end of the day, what you write is there FOREVER. ”
Not if you use the ROBOTS NOARCHIVE meta tag, it ain’t