When you’re creating content for yoru blog, be sure to make it valuable to your target audience. Don’t just write for the sake of writing. You’ll be wasting people’s time and THAT makes a bad first impression. You can’t expect people to come back to your blog if you’ve got nothing of value to share.
If you so hit a brick wall and find you really don’t have anything to say, then tap into the hundreds of thousands of other voices on the web. There are plenty other bloggers who do have something to say.
- Use your blog to share their videos and/or their articles.
- Use your blog to post reviews…. not only of books, but of software and other products as well.
- Invite guests to post entries on your blog.
In the end, a blog is a communication tool. What resources do you recommend to your customers/family/friends? What products/services do people look to you for advice prior to purchasing?
The next time you offer a recommendation, whether it’s a book or a piece of computer hardware, create a category called "recommendations" and start posting blogs on the subject.
