When Andre Guthre casually wrote a post about the most common pitfalls in photography, he truly didn’t think this post would be the one that "launched" his blog. As a matter of fact, he confesses that he had written the post a long time ago, but had never gotten around to posting it on this site.
Shortly after posting the article, the article was submitted to Digg by simply clicking on the button that the blog software puts below each post. One thing led to another and before he knew it, his post ended up on the front page of Digg. Not only did the article stay on the front page for nearly 12 hours, but it was also picked up by a bunch of secondary sources. The result was 100,000 Visitors in a single day, most of whom came within the first 12 hours of the post to Digg.
That kind of traffic caused real problems for the poor web site owner, but his post is an excellent example of a pillar post. A pillar post is a how-to or a tutorial which helps readers find answers to common problems are GREAT pillar posts.
In the end… the Digg effect moved the blog into Alexa’s top movers and shakers list, coming in at #4 with a 4,100% increase due to being "Dugg". It also shows the power of creating an article that either teaches or illustrates "how to" solve a problem or do something better.
Have you created a pillar article for your blog or website yet?
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