Since it’s launch in January 2007, Acumen Web Services (and it’s joint venture sites such as Easy Coaching Websites and Easy Chiropractic Web Sites) have launched over 30 blogs. In the past 6 months though, a serious issue has arisen… many of those blogs still sit empty and without content. I wouldn’t be concerned if I hadn’t gotten an email from one of those blog owners who wrote, "I just searched Google for my blog’s name and my blog didn’t come up!" This blog site owner still had as her only post the "welcome to Word Press" post.
Meanwhile, I got another email from a DELIGHTED client who was THRILLED to discover that only two months after her blog’s launch, she was coming up as the first result in Google for her name. She, on the other hand, had only made four posts to her blog but that was enough to get her "about Sara" page listed with Google. Despite the fact that she has a very common name (http://www.sarahealy.com), she still shot to the top of the Google SERPS for her name. Now, if a potential client hears her speak and wants to find her blog, they can easily do so.
When we launch an Acumen Web Services blog, one of the features we include is the Google Site Map plugin. What this wonderful little bit of extra programming does for your word press blog is to create an XML site map of your blog so Google can easily and efficiently index the content (a.k.a.BLOG POSTS) of your site. However, in order for that to happen, you first must begin POSTING CONTENT to your site.
So, with this in mind, here are 5 easy ways to get started creating ORIGINAL content for your blog.
| Original Blog Content Creation Tip #1:
Use outgoing email messages to create content for your blog. |
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| Whether it’s outgoing email to clients or outgoing emails to friends and family, sort through your "sent" box and look for instructional emails you may have sent in the past 30, 60 or even 90 days.
For example, by looking at your outgoing emails you’ll probably see several topics that come up frequently as you communicate with clients. Start addressing those issues on your blog. One client of mine is using this technique with great success. By using outgoing emails to create content, Breakthrough Performance Group has built great blog content… the kind of content that has increase RFP (request for proposals) significantly since launching the blog. It’s a VERY easy way to share your knowledge which is essential for an authority style blog. |
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| Original Blog Content Creation Tip #2:
Use incoming email messages to create content for your blog. |
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| Incoming emails can be just as For example, if you have a blog web site dealing with Wellness Issues, check your incoming emails for various "health" tips that are passed along from people you know.
When you use incoming emails, remember that you will have to rewrite the content into your own words. However, if someone sends you an email about a subject you know alot about, you can easily rewrite the incoming email into your own words and post it to your blog. |
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| Original Blog Content Creation Tip #3:
Use your own ebook or book content for your blog. |
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| If you’ve created an ebook, then you have a great resource for content for your blog. Just take individual paragraphs from your ebook and post them to your blog. Surprisingly, this strategy has been used with GREAT success in actually INCREASING EBOOK SALES! It turns out people WILL pay to have all your blog posting nicely contained in a single easy to use PDF.
Seth Godin and Guy Kawasaki are just two authors who post snippets from their traditionally published books on the web to successfully help them promote sales of their books. |
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| Original Blog Content Creation Tip #4:
Use other blogs as starting points. |
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| Don’t copy and paste other people’s blog posts (that is WRONG) but you can use another blogger’s post as a starting point for your own.Begin by acknowledging the other person’s blog…. this builds a link and possibly a relationship…. and then, offer your own point of view. If you agree or disagree doesn’t really matter… what is important is that you offer YOUR take on the post. | |
| Original Blog Content Creation Tip #5:
Pay attention to articles in the newspaper/magazines/television. |
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| When Oprah speaks, America listens. So if you happen to see in the television listings that Oprah is doing a show on the benefits of acupuncture and YOU just happen to be an acupuncturist with a blog, well….set your VCR (or DVR) to record the show. Watch the show and then start blogging about it. (Providing a link to the show’s web site is another way to build credibility.)
The same holds true of newspaper articles and magazine articles. If someone is writing about YOUR area of expertise, offer your unique take on the topic and start blogging about it. |
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These are 5 easy ways to create ORIGINAL content for your blog. Once you start populating your blog with your own original content, then you can begin bringing in guest authors to help keep the ball rolling.
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