Blogs are easy to update… they’re search engine friendly but as if that weren’t enough, blogs are a powerful tool you can use to build business relationships.
Building relationships is an essential part of promoting your business. People like to do business with people they already know and trust. Your blog can act as a trust building tool which can be used in building business relationships you need to help your business grow.
You’ve heard a lot about social networking sites. Well, many business bloggers are now prominently featuring their Linked In information on their blog. Linked In is a social networking tool created exclusively for business people. While there may be information on your Facebook or Myspace account that you’d prefer your best clients NOT see, Linked In is a social networking tool devoted exclusively to the business person.
At one point, there was a hope that Linked In would lead visitors to the business’ blog… but now, the opposite seems to be in effect. As some social networks stumble, blogs for business just seem to be picking up steam!
It takes 8 touches to “connect” with a prospective customer. A blog is a great way to make many of those prerequisite touches and begin building those relationships, not only with customers… but also potential business partners.
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This is good advice! I try and promote my blog as well as my site on everything I can. People I deal with on a daily basis can be the best source for potential income.