Blogs: A Powerful Marketing Tool

If you have a love/hate relationship with your marketing, you’re not alone.    On the love side, you’re in LOVE with the thought of launching a powerful marketing tool…. one that creates more business for your business.  Ideally, that powerful marketing tool would be easy to use.

On the other hand, there’s the hate side of the marketing relationship.  You HATE the tweaking… you hate the testing… you hate the less than scientific art of marketing.

As Shakespeare would say, “Ah, there’s the rub!”  Marketing is all about “tweaking” your marketing message. Sometimes all it takes is a single change of a word in a headline and suddenly the phone is ringing where before it was silent.

It’s in that tweaking where marketing success happens.  That “trial and error” is what separates the marketing “professionals” from the marketing “amateurs”.

Marketing professionals KNOW that the first run is the baseline.  Marketing professionals give that first marketing message their all… but they know that there are changes ahead.

Another key that separates the marketing professionals from the marketing amateurs is that marketing professionals know that the “early bird gets the worm”.  Waiting for a month or two to measure a marketing campaign’s success and THEN making a change is not the way of the marketing professional.

A powerful marketing tools is one which allows the message to be delivered quickly and then is easily tweaked.  Erin Blaskie over at the Business Consulting Blog writes in Secrets to Success:

“To be successful, you must take your ideas and implement them - FAST. Don’t hold back and don’t dilly-dally with details and with trying to be perfect. Get it up there and out there and tweak as you go.”

That is why your blog can be your most powerful marketing tool.  It can act as the foundation for your marketing success.

Because blogs are super easy to update, you can use your blog to “test” your marketing message.  You can tweak quickly and split test almost on a dime.  Oh, and while you’re testing your marketing messages… you’re also building relationships and earning trust with potential clients.

That’s why a blog is a natural as an Easy Marketing Tool.

Posted by Kathy | Filed Under Blog Basics, Blogs As Marketing Tools 

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