Blogging Success- The Importance of Sharing

Blogs are communication tools, pure and simple.  A blog allows you to easily communicate with a large audience and to build a relationship with potential clients/customers.

One very successful blogger is David Airey.  He launched his blog to promote his graphic design practice and he offers tips to other graphic design artists along the way.  Those helpful tips not only helped other graphic designers to learn how to better practice their craft, but they also served to demonstrate David’s expertise.  As a result, David’s business has grown.

I recently shared in Blogs-Credibility-Trust about a supposedly successful online business person who fell into posting the typical  MMO style of posts.  His “I’m so successful and look, I’m going to buy a 2nd home on an  exotic island” post earned my disdain instead of my trust.  On the other hand, David’s approach is, well.. authentic and it definitely inspires trust.

Recently, David took the opportunity to share the spotlight he’s earned with others through his post The Value of Trustworthy Subcontractors.

At the end of the post, David invites OTHER freelancers to list their specialties on his blog.  Yes, it’s open to his competitors… other designers!

OUTSTANDING!

This kind of post goes a LOT further in building the image of a “successful online business” than any photo of him standing in front of a mansion leaning on an expensive automobile could ever do.

David is all about sharing and as a result, his blog and his business are apparently a raging success!

Posted by Kathy | Filed Under Blogs As Marketing Tools 

Comments

One Response to “Blogging Success- The Importance of Sharing”

  1. » Blog Success Secrets Blog Success on July 8th, 2008 2:52 pm

    [...] make sure you follow the keys to Blogging Success- The Importance of Sharing.  Link out to others and they’ll link back to [...]

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