1. Do not launch a blog if you don’t have anything to say. That’s just dumb.
2. Do not launch a blog if you have to have complete control over content. Comments happen. Sure, you have control over whether they’re displayed or not, but if you don’t want feedback on your content, then don’t blog.
3. Do not launch a blog if you twist the truth. Your blog is an open record. If you blog and then apply for a job, remember what you’ve posted on your blog can come back to haunt you.
4. Do not launch a blog if you are terrified your ideas will be stolen.
5. Do not launch a blog because you are afraid you’ll be accused of "following the crowd".
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