11 Immutable Laws of Internet Branding and Blogging

Written 8 years ago, Al and Laura Ries did an incredible job of predicting the future in their book 11 Immutable Laws of Internet Branding.

For example, the first immutable law of internet branding and blogging is the Law of Either/Or which states,  “The Internet can be a business OR a medium but not both”  With the rise of blogging, it’s essential that business owners recognize that for most business owners, their blog is NOT their business.  Their blog is a marketing tool FOR the business.

Your business blog is a communication tool…. which brings up the 2nd immutable law of internet branding and blogging… the Law of Interactivity.  According to Ries and Ries, “Without interactivity, your website (blog) and your brand will go nowhere.”

The eighth immutable law of internet branding and blogging is the Law of Time which states,  “You have to be fast. You have to be first. You have to be focused.”  Again, this truth applies not only to branding but to blogging as well.  Blogs allow you to be first to market and the first to communicate on critical issues.

The 11 Immutable Laws of Internet Branding points out that the web is the perfect branding vehicle for intangible services…. services where building trust is an essential part of doing business.

The book spends a lot of time theorizing what may and may not happen in the future and it’s quite interesting to take a look at how much has transpired in the past 8 years since the book was published.  If the book were to be republished today, I’m sure the title would be the same as the one reflected in the title of this post.