Ultimate EASY Marketing Tool

This blog focuses on using your blog as your EASY marketing tool.

Why are blogs THE BEST Easy Marketing Tool?

You’ve heard it over and over again… that a website is a GREAT marketing tool for your business. What they tell you is true: a frequently updated, information packed web site is THE most effective marketing tool you’ll ever put to work for your business. Your website can act like your 24/7/365 online sales force that never sleeps, eats or lies on expense reports!

What “they” don’t tell you is that most websites aren’t set up to act like great marketing tools. Most websites are set up as VIRTUAL BROCHURES.

There’s nothing wrong with having a virtual brochure for your business. However, most business owners don’t realize that their virtual brochure needs help in reaching your potential clients and customers… just like a paper brochure or a flyer needs help in reaching your potential clients and customers.

You wouldn’t spend the time and money developing a four-color brochure and then let the copies sit in the back room, waiting for a customer to walk in the door and ask for a copy, would you?

(Unfortunately, many business owners do just that… but if you were one of those, you wouldn’t be here!)

If you paid to have 5,000 brochures printed, as soon as the box arrives from the printer, you’d get to work distributing those brochures to the places where your customers/clients tend to be.

Unfortunately, when most businesses launch their website, they don’t recognize that they’ve paid to have a virtual brochure created. Often, they think they’ve paid to have a client attraction tool created.

A virtual brochure website needs a lot of “help” in reaching potential customers. As a result, the business owners with just such a website has to spend money placing banner ads and buying Google Adwords ads to promote their virtual brochure style website.

Of course, you may choose to invest in that kind of promotion for your blog as well…. but one thing you’ll find is that your blog site gets a lot more “natural” traffic than a traditional static html website.

A blog style web presence is actually BUILT from the ground up with the function in mind that it’s job is to attract web visitors to the blog.

Blogs are literally “visitor attraction tools”. They attract visitors… visitors you want to talk to about your products and services… people who need to get to know you better before they decide to do business with you.

Of course, as you can see, this is a blog-style website. It has static pages (like this one) and it has “posts”. The posts act like sales letters and articles. The posts are the “visitor attraction tool” part of your blog-style website.

Pages and posts are INCREDIBLY easy to create and edit with a blog-style website.. enabling you to not only communicate easily but also to change the “tone” of the communication quickly and easily.

That’s why we say your blog-style website is the ULTIMATE EASY MARKETING TOOL.