Digging for Gold in Old Content

Once you’ve been blogging for a while, you may find you’ve got lots of GREAT content that is “hidden” in the archives. Blogtrepreneur offers some helpful tips including linking internally to your old blog content.

Internally linking to blog content means simply creating a link inside your post to another post. For example, I have an older post called “5 Easy Ways to Create Content for your Blog.” It was written back in June 2007… and I think it’s a helpful post. Since my blog has a lot more readers now than it did then, I can draw attention to my old blog post by creating this internal link.

However, internal linking will also help your Search Engine visibility… a fact that is NOT lost on tech blog owners. This technique is so powerful, there’s even been a Wordpress plug in developed to make it easier for Wordpress blog owners to do this.

Of course, Daily Blog Tips offers the BEST reason for linking to internal content: It keeps readers on your blog for longer!

My favorite tactic for resurrecting old content is when I leave comments on other blogs (whether they’re do-follow enabled or not) is instead of linking to my blog’s opening page, I’ll link to a post with similar content. That way, when someone follows the breadcrumb trail I leave via commenting on other blogs… they’ll come directly to a post of great interest.

What’s your tip for reusing old blog content?

Posted by Kathy | Filed Under Blog Basics, Creating Your Blog's Content, Productive Blogging 

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