Your blog can act as a powerfulMARKETING TOOL, but only if you recognize not only what your blog is capable of doing, but also what it is NOT capable of doing.
Your blog is not a substitute for marketing/advertising but rather it’s another FORM of advertising and marketing for your business.
Think of your blog as a tool. For example, if you need to move leaves from your front lawn, you’ll find yourself entering a hard ware store and purchasing a rake. A rake is a cheap and effective tool to move leaves into piles in your yard. However, if you were to purchase a rake and then set it carefully in your front lawn at the beginning of October and expect to come back in November to find your leaves neatly raked into piles… well, unless you hire a young strong back that is NOT going to happen.
When you purchased the rake, you probably didn’t expect the rake to move the leaves for you on it’s own. The same is true of your blog.
Your blog can effectively perform some of your most dreaded marketing tasks, but you should think is as a leaf blower or a garden tractor attachments. These elements can make moving leaves EASIER… but they do not function without direction on your part.
So in our fun world of creating allegories… a rake is a traditional HTML web site. The traditional HTML web site requires a lot of raw "effort’ on your part.
A blog is more along the lines of a leaf blower. It’s a lot easier to move a lot of leaves with a leaf blower than it is to move a lot of leaves with a rake.
However, a blog is not a set it and forget it proposition. If someone tells you it is… well, read more about that here: Resisting the irresistible…. or how NOT to be a victim of a really great sales letter.
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