Your blog as a marketing tool

Your blog can act as a powerfulMARKETING TOOL, but only if you recognize not only what your blog is capable of doing, but also what it is NOT capable of doing.

Your blog is not a substitute for marketing/advertising but rather it’s another FORM of advertising and marketing for your business.

Think of your blog as a tool.  For example, if you need to move leaves from your front lawn, you’ll find yourself entering a hard ware store and purchasing a rake.  A rake is a cheap and effective tool to move leaves into piles in your yard.  However, if you were to purchase a rake and then set it carefully in your front lawn at the beginning of October and expect to come back in November to find your leaves neatly raked into piles… well, unless you hire a young strong back that is NOT going to happen. 

When you purchased the rake, you probably didn’t expect the rake to move the leaves for you on it’s own. The same is true of your blog. 

Your blog can effectively perform some of your most dreaded marketing tasks, but you should think is as a leaf blower or a garden tractor attachments.  These elements can make moving leaves EASIER… but they do not function without direction on your part.

So in our fun world of creating allegories… a rake is a traditional HTML web site.  The traditional HTML web site requires a lot of raw "effort’ on your part.

A blog is more along the lines of a leaf blower.  It’s a lot easier to move a lot of  leaves with a leaf blower than it is to move a lot of leaves with a rake.

However, a blog is not a set it and forget it proposition.  If someone tells you it is… well, read more about that here: Resisting the irresistible…. or how NOT to be a victim of a really great sales letter.

Posted by Kathy | Filed Under Blog Basics 

Comments

Got something to say? Let the link love flow!

After 10 comments, comment links are followed (nofollow removed)

Please read my comments policy





  • Best Blog Marketing Ebook
    Currently in Beta Testing:

    Everything You Need to Know About Business Blogging

    PLUS

    The 8 Week Blog Power Launch

    This step by step guide will take you from "I don't know nothing "bout blogging" to blogging pro in just 8 short weeks!


    Developed as a result of working with literally hundreds of blogs.


    These are not lessons on the "mechanics" of blogging... but rather a step by step course which covers essential blogging tools PLUS how to develop a blogging STRATEGY to create a successful blog.


    So far, one beta participant has seen blog traffic double and the blog's Alexa has dropped in half after just four weeks!


    Sign up below and  not only will you be notified when the typos are corrected and some of the concepts are clarified - but you'll also save 50% off the list price!
    Name
    Email


  • Archives

  • My Zimbio
    Top Stories