How to turn your blog comments into visitor traffic
Commenting on other people’s blogs is one of the most effective ways to drive traffic to your blog.
One way to TURBOCHARGE your Blog Commenting is to link directly to relevant posts. Blogging profits says be among the first 5 commenters while Attraction Biz says to disable the no-follow and join the Do-Follow movement.
However, the Warrior Blog says you’ll get more Subscribers and Traffic by signing up for MyBlogLog.
Over at Problogger though in their post 10 Techniques to Get More Comments on Your Blog offer this tid bit of information
Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing.
In the end, Copy Blogger has the right idea.
I value subscribers more than any other measure of blog success, such as page views or raw traffic. Subscribers are the life blood of a successful blog in my opinion, and frankly, I wish I had more of them.
In the end…blog commenters often end up as blog subscribers and that’s something every blog owner wants.
Blogs as a part of a marketing strategy
Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their delivery trucks and increased sales by 25%, yet when you try the same tactic, sales remained flat.
The reason most marketing tactics fail is that they are not part of a comprehensive marketing strategy. A comprehensive marketing strategy helps you to choose which tactics will work for your business and keep the sales coming in like clockwork no matter what the economy.
Blogs are yet another "marketing tactic" which can serve as a POWERFUL client/customer attraction tool. However, they won’t serve that function unless they are rolled out as a part of a cohesive marketing strategy.
Your blog as a marketing tool
Your blog can act as a powerfulMARKETING TOOL, but only if you recognize not only what your blog is capable of doing, but also what it is NOT capable of doing.
Your blog is not a substitute for marketing/advertising but rather it’s another FORM of advertising and marketing for your business.
Think of your blog as a tool. For example, if you need to move leaves from your front lawn, you’ll find yourself entering a hard ware store and purchasing a rake. A rake is a cheap and effective tool to move leaves into piles in your yard. However, if you were to purchase a rake and then set it carefully in your front lawn at the beginning of October and expect to come back in November to find your leaves neatly raked into piles… well, unless you hire a young strong back that is NOT going to happen.
When you purchased the rake, you probably didn’t expect the rake to move the leaves for you on it’s own. The same is true of your blog.
Your blog can effectively perform some of your most dreaded marketing tasks, but you should think is as a leaf blower or a garden tractor attachments. These elements can make moving leaves EASIER… but they do not function without direction on your part.
So in our fun world of creating allegories… a rake is a traditional HTML web site. The traditional HTML web site requires a lot of raw "effort’ on your part.
A blog is more along the lines of a leaf blower. It’s a lot easier to move a lot of leaves with a leaf blower than it is to move a lot of leaves with a rake.
However, a blog is not a set it and forget it proposition. If someone tells you it is… well, read more about that here: Resisting the irresistible…. or how NOT to be a victim of a really great sales letter.
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