In his Ten Tips for Blogging Thomas McMahon’s eighth tip for building your blog (and your blog’s audience) is:
Post Frequently
A blog isn’t a magazine. It doesn’t come out once a month with a bunch of great articles. You should post once every other day to keep it fresh and alive. Preferably once a day for best results. Only going to post once a week?! It better be a good, original and well thought out post as it has to last for seven days.
Posting frequently will help you in two ways.
The first way posting frequently to your blog will help you is that you will be providing regular content for the human readers. Never underestimate the power of having a reader arrive to find a well populated blog with lots of information.
Readers who are looking for information will find plenty to choose from while visitors who are looking for back links will also find a variety of posts from which to link.
In my ebook about Google, one theory that is not discussed in is the preference Google has for LARGE sites. Google seems to love tightly targeted content and LOTS of it. While thousands of "small" publishers were being pummeled by the Google Slap, mega sites continued on their merry way on auto pilot as if nothing had changed.
Which brings us to the second way frequent blog posting will benefit your blog which is this: by posting to your blog frequently, you are creating content…. and eventually you too will have a large site which gets favored status amongst the search engines. Lots of content means, assuming you have your blog set up correctly, that your site a has, by nature, a LOT more search engine fodder.
In other words, the more posts you have in your blog, the greater the likelihood that a FEW of those posts will rise to the top of the search engine rankings for your desired keywords.
I never cease to be amazed by the bloggers who, with only a few blog posts to their credit, start complaining ON THEIR BLOG about their lack of readership.
Start posting. Put your head down and start running. Promise yourself that you won’t "look up" until you’ve been blogging for 3 months. Set a posting goal. I encourage my clients to start with a goal of posting to their blog 3 times a week. Then start posting to your blog.
In other words, don’t start worrying about building a reader base UNTIL you’ve been posting for at least three months. By then, the "blogging habit" has been established and then you can add the next task to the list…. building a reader or subscriber base.
